Розвиток туристичної індустрії України в умовах поствоєнного відродження

Abstract

UA: У статті досліджено вплив пандемії COVID-19 та повноцінного воєнного вторгнення в Україну на сферу туристичної індустрії країни. Проаналізовано світові тенденції розвитку туристичної галузі в постковідний період. Встановлено, що відновленню сталої динаміки зростання туристичної галузі в країні в поствоєнний період сприятиме становлення такого напряму туристичної діяльності, як воєнний туризм. Відповідно до цього сформовано ключові положення Національної концепції становлення воєнного туризму в Україні, що визначає мету, об’єкти та прогресивні інструменти підтримки розвитку воєнного туризму в поствоєнний період.

EN: The article examines the impact of the COVID-19 pandemic and a full-scale military invasion of Ukraine on the country's tourism industry. It was determined that the war stopped the country's tourism industry, not only curtailing tourist activity, but also causing significant losses to the state. In the conditions of the existence of a constant threat of missile attacks in Ukraine, there is a complete stop to such areas of tourist activity as business and inbound tourism. Internal tourism is a form of forced local travel, carried out by internally displaced persons in the majority in order to find a safe place to stay. Business tourism is realized exclusively at the expense of visits to the country by international partners in order to support our state in conditions of military operations. Global trends in the development of the tourism industry in the post-war period are analyzed. It was determined that the domestic tourism industry in the conditions of war and lack of air traffic is forced to adapt to the challenges of the operating environment. There is a certain revitalization of tourist activity in conditionally safe regions and an increase in tourists' interest in the objects of the country's military and historical heritage. It has been established that the restoration of the sustainable dynamics of the growth of the tourism industry in the country in the post-war period will be facilitated by the formation of such a direction of tourist activity as military tourism. In accordance with this, the key provisions of the National concept of the formation of military tourism in Ukraine were formed, which defines the purpose, objects and progressive tools for supporting the development of military tourism in the post-war period. It is argued that the implementation of this concept will not only contribute to the growth of international tourists' interest in military locations, increase the tourist flow to the country, and will ensure the promotion of the tourist image of Ukraine in the world and the improvement of the national tourist brand, patriotic education and support of the morale of Ukrainians in the period of post-war revival.