Key principles of marketing management implementation at railway transport enterprises

Abstract

In the current turbulent conditions, in order to ensure the sustainable development of railway transport in the near future and increase the efficiency of its business processes, it is necessary to introduce progressive methods and tools for managing the strategic maneuverability of the industry in the market environment, including marketing management. It should be borne in mind that the peculiarity of marketing management in railway transport is largely determined by the specifics of the industry, which is manifested in the dependence of the industry's volumes and performance indicators on industrial production and the state of the economy, mass and relative cheapness of transportation, cross-subsidization and the huge capital intensity of the industry, etc. The need to introduce the principles of marketing management into the railway transport management system is due to the following circumstances.