Удосконалення організації виробництва за умов формування креативного середовища на підприємстві

Abstract

UA: Стаття присвячена питанням взаємозв’язку креативності та соціальноекономічного розвитку підприємства в умовах мінливого ринкового середовища. Розглянуто та доведено доцільність формування креативного середовища на підприємстві для забезпечення його конкурентоспроможності на основі інноваційного розвитку. Сформульовано чинники, які гальмують формування конкурентного середовища на вітчизняних підприємствах. Визначено основні фактори впливу креативного середовища на організацію виробничого процесу. Встановлено, що виробнича структура підприємства повинна бути стійкою до зовнішніх впливів та гнучкою до будь-яких змін, які необхідні для забезпечення ефективного розвитку підприємства.

EN: At present, the development of the world economy has reached a new stage, characterized by a significant impact on it intellectual labor, the latest technologies, the achievements of science and culture, innovation, information systems and other globalized challenges. The main feature of the modern enterprise is the combination of different technological areas, which are formed on the basis of several technologies and characterized by a wide range of products that are manufactured. This feature of the enterprise leads to the creation of a more flexible management structure by increasing the employee's role in the organization of the production process by using his intellectual capital, talent, creative thinking, which forms a creative environment in the enterprise. The creative environment of an enterprise is the creation of special conditions necessary for intensifying the creative activity of all its employees for the production of different creative ideas, their evaluation, selection in order to develop and implement different creative decisions in the production process, which will provide the enterprise with effective innovative development and maintaining competitive positions in market. Creating a creative environment in the enterprise, creativity acts not only as an object of management, but also as a way of ensuring efficiency gains, as a basis for innovative development, a way of management, a method of harnessing existing potential, including intellectual. The production structure of the enterprise must have some resistance to the effects of the environment, while remaining flexible to any changes that are necessary to ensure the effective development of the enterprise in today's dynamic market conditions. Significant organizational transformations that creative activity can bring to the production process at an enterprise must be carefully considered to determine their feasibility and effectiveness, which will help to make optimal decisions in the organization of production. After all, creative solutions must be such that the company can implement them without sacrificing their own stability.