Стратегічне планування логістичної діяльності

Abstract

UA: Визначено, що стратегічне планування у системі логістичного менеджменту – це організаційне стратегічне передбачення, внутрішня координація, розподіл ресурсів між декількома напрямками логістичної діяльності підприємства з метою її адаптації до очікуваних змін зовнішнього середовища. Зроблено висновок, що метою стратегічного планування логістики є уточнення цілей і завдань конкретних напрямків логістичної діяльності з урахуванням більш глибокого дослідження зовнішнього середовища та можливостями підприємства адаптації.

EN: Strategic planning is a primary function of strategic management. It determines a rational combination of perspective plans of activity of the enterprise, the establishment of a clear procedure for their development, determining the targets and criteria of assessment of activity of staff, implementing plans and monitoring their implementation. Policy-making in the economy was adopted the classification of plans is based on a single external parameter to real processes – the calendar period. In modern conditions of development of the economy, which is characterized by sharp structural changes in the external environment and inside the enterprise, use the calendar period as the only parameter for the classification of plans is rather complicated and makes impossible the practical use of plans of logistics in the enterprise management. In the system of logistic management of any enterprise the problem of strategic planning becomes very urgent in modern conditions of development of market relations. Strategic planning in the system of logistics management is an organizational strategic vision, internal coordination, resource allocation between several areas of the logistics activity of the enterprise with the purpose of its adaptation to the expected changes in the environment. The aim of strategic logistics planning is a refinement of the goals and objectives of specific areas of logistics activities, given more in-depth study of the external environment and the capabilities of the enterprise adaptation. The basis of the strategic plan of logistics based on the analysis of prospects of development of system of logistics management with the evaluation of the external conditions of its functioning. The most important element of this analysis is a comprehensive study of the external environment of the enterprise with a focus on long-term businesses in retaining a competitive advantage. Based on the results of this analysis formed the strategic goals of logistics and practiced measures to achieve them based on the comparative evaluation of alternative logistics strategies.