Please use this identifier to cite or link to this item: http://lib.kart.edu.ua/handle/123456789/24391
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dc.contributor.authorKalinichenko, L. L.-
dc.contributor.authorZaika, E. Y.-
dc.date.accessioned2024-09-07T20:21:32Z-
dc.date.available2024-09-07T20:21:32Z-
dc.date.issued2024-
dc.identifier.citationKalinichenko L. L. International reputation management / L. L. Kalinichenko, E. Y. Zaika // International transport infrastructure, industrial centers and corporate logistics: materials of the twentieth science-practic. international conf. (June 6-7, 2024, Kharkiv). - Kharkiv: UkrDUZT, 2024. - P. 184-185.uk_UA
dc.identifier.urihttp://lib.kart.edu.ua/handle/123456789/24391-
dc.description.abstractIn today's globalised world, the international reputation of a company or organisation is crucial to its success. International reputation management is a set of measures aimed at building and maintaining a positive image of a company in the international arena. It is a complex process that requires an understanding of cultural peculiarities, knowledge of international rules and regulations, and the use of effective tools and strategies.uk_UA
dc.publisherУкраїнський державний університет залізничного транспортуuk_UA
dc.titleInternational reputation managementuk_UA
dc.typeThesisuk_UA
Appears in Collections:Міжнародна транспортна інфраструктура, індустріальні центри та корпоративна логістика

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