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http://lib.kart.edu.ua/handle/123456789/24391
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DC Field | Value | Language |
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dc.contributor.author | Kalinichenko, L. L. | - |
dc.contributor.author | Zaika, E. Y. | - |
dc.date.accessioned | 2024-09-07T20:21:32Z | - |
dc.date.available | 2024-09-07T20:21:32Z | - |
dc.date.issued | 2024 | - |
dc.identifier.citation | Kalinichenko L. L. International reputation management / L. L. Kalinichenko, E. Y. Zaika // International transport infrastructure, industrial centers and corporate logistics: materials of the twentieth science-practic. international conf. (June 6-7, 2024, Kharkiv). - Kharkiv: UkrDUZT, 2024. - P. 184-185. | uk_UA |
dc.identifier.uri | http://lib.kart.edu.ua/handle/123456789/24391 | - |
dc.description.abstract | In today's globalised world, the international reputation of a company or organisation is crucial to its success. International reputation management is a set of measures aimed at building and maintaining a positive image of a company in the international arena. It is a complex process that requires an understanding of cultural peculiarities, knowledge of international rules and regulations, and the use of effective tools and strategies. | uk_UA |
dc.publisher | Український державний університет залізничного транспорту | uk_UA |
dc.title | International reputation management | uk_UA |
dc.type | Thesis | uk_UA |
Appears in Collections: | Міжнародна транспортна інфраструктура, індустріальні центри та корпоративна логістика |
Files in This Item:
File | Description | Size | Format | |
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Kalinichenko.pdf | 287.84 kB | Adobe PDF | View/Open |
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