Please use this identifier to cite or link to this item: http://lib.kart.edu.ua/handle/123456789/24391
Title: International reputation management
Authors: Kalinichenko, L. L.
Zaika, E. Y.
Issue Date: 2024
Publisher: Український державний університет залізничного транспорту
Citation: Kalinichenko L. L. International reputation management / L. L. Kalinichenko, E. Y. Zaika // International transport infrastructure, industrial centers and corporate logistics: materials of the twentieth science-practic. international conf. (June 6-7, 2024, Kharkiv). - Kharkiv: UkrDUZT, 2024. - P. 184-185.
Abstract: In today's globalised world, the international reputation of a company or organisation is crucial to its success. International reputation management is a set of measures aimed at building and maintaining a positive image of a company in the international arena. It is a complex process that requires an understanding of cultural peculiarities, knowledge of international rules and regulations, and the use of effective tools and strategies.
URI: http://lib.kart.edu.ua/handle/123456789/24391
Appears in Collections:Міжнародна транспортна інфраструктура, індустріальні центри та корпоративна логістика

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