Принципи формування середовища комплементарного розвитку підприємства

Abstract

UA: У статті доведено, що цифрова трансформація умов господарювання сучасних підприємств зумовила зміну правил ведення бізнесу та зміну правил конкурентної боротьби, появу новітніх товарів та послуг, розвиток новітніх технологій. В таких умовах формується нове поле економічної поведінки підприємства, що викликає необхідність пристосування до конкурентного середовища через співпрацю різноманітних суб’єктів господарювання, що базується на розбудові відповідного цифрового екосередовища. Зазначене довело доцільність застосування концепції комплементарності у процесі управління сучасним підприємством та необхідність формування середовища комплементарного розвитку. Виділено ключові принципи, що здатні стати основою для досягнення більш ефективних результатів.

EN: The article proves that the digital transformation of the business conditions of modern enterprises led to a change in the rules of doing business and a change in the rules of competition, the appearance of the latest goods and services, and the development of new technologies. In such conditions, a new field of economic behavior, enterprises, is being formed, which causes the need to adapt to the competitive environment through the cooperation of various economic entities, which is based on the development of a suitable digital ecosystem. This proved the expediency of applying the concept of complementarity in the process of managing a modern enterprise and the need to create an environment of complementary development. The key principles that can become the basis for achieving more effective results are highlighted. Their implementation will provide a potentially effective ecosystem of cross-sector complementarity (without taking into account costs). Compared to ecosystems of other levels and other digitalization products, it can provide the greatest economic effect. At the same time, its high efficiency is due to the fulfillment of all the following conditions and directions of its improvement: under the influence of the electronic base, which includes IT, IT platforms and their connecting networks, all the positive consequences of implementing the prerequisites and factors of conducting modern business can be obtained; the electronic database can be used in all directions and aspects of the organization of modern business activities, which will allow to increase its efficiency not only due to the improvement of the business process of entrepreneurial activity itself, which is carried out within the limits of intersectoral economic complementarity, but also due to: involvement of economic entities from various spheres of activity in sustainable business on a voluntary basis, both technologically related to the activity of the initiator of the creation of the ecosystem, and not related to it; refusal of an aggressive form of involvement in the ecosystem of other participants; implementation of the "win-win" principle in the relations of all participants of the ecosystem, ensures coordination of their interests; creation of modified, converged and new products of all participants of modern business offered to its customers; modifications of the client-oriented strategy; providing the ecosystem client with access to all products and services of all ecosystem participants, etc.; modern business implemented within such an ecosystem can cover the most diverse segments of social life: infrastructure, communication, marketing, advertising, finance, trade, media, entertainment, state, society, cyber security, startups, investments, education, personnel.