Теоретико-методологічні основи формування системи соціальної відповідальності на залізничному транспорті

Abstract

UA: Дисертація присвячена розробленню теоретико-методологічних засад, методичних підходів і практичних рекомендацій щодо формування системи соціальної відповідальності на залізничному транспорті в умовах поширення кризових явищ. Розкрито зміст, встановлено етапи розвитку і удосконалено класифікацію соціальної відповідальності на залізничному транспорті. Систематизовано деструктивні фактори розвитку і розроблено антикризовий підхід й концепцію формування системи соціальної відповідальності залізничного транспорту. У сфері забезпечення соціальної відповідальності залізничного транспорту перед суспільством удосконалено процес реалізації соціальних замовлень і сформовано організаційно-економічний підхід до стратегічного управління благодійною діяльністю АТ «Укрзалізниця». Розвинуто положення щодо реалізації антикризового управління персоналом залізничного транспорту в системі забезпечення високої якості трудового життя, розроблено модель соціального інвестування розвитку персоналу. Удосконалено інструментарій управління якістю послуг залізничного транспорту з позиції соціально відповідального підходу, сформовано систему ризик-менеджменту і адаптивну модель маркетингу взаємодії в контексті реалізації соціально відповідальних ініціатив розвитку залізничного транспорту. Розроблено оптимізаційний підхід до управління екологічною діяльністю на залізничному транспорті в умовах кризи, внесено пропозиції щодо формування системи і модернізації інструментарію екологічного управління, запропоновано компетентнісно-підприємницьку модель вибору стратегії ресурсозбереження на залізничному транспорті. EN: The thesis is devoted to the development of theoretical and methodological foundations, methodological approaches and practical recommendations for the formation of a system of social responsibility in railway transport in the conditions of the spread of crisis phenomena. In the dissertation the theoretical basis and tools of socially responsible management are disclosed, the classification of types of social responsibility has been improved, complemented by such features as periodicity of implementation of tools, group of stakeholders JSC "Ukrzaliznytsya", levels of tool formation. The stages transformation of the system social responsibility of the railway industry, which characterize the peculiarities of its change in accordance with the processes of industry reform, are defined, and include such periods of development as preparatory, legislative formation, optimization, recession, restoration, regression and transformation. Taking into account these stages helps identify the existing shortcomings in the system of social responsibility JSC "Ukrzaliznytsya" and determine the main directions and tools for improving the ideology of railway transport in the field implementation of the values of socially responsible management. The analysis of the threats and risks of functioning of the railway industry permits to develop an anti-crisis approach and the concept of formation of the system of social responsibility in railway transport, providing for the phased implementation of tools to improve the efficiency of motivation and involvement of personnel, the development of strategic partnership with stakeholders, improving crisis management and quality management services, improving the organization of charitable activities and the formation of the business image of railway transport at three levels of management of the industry strategic, tactical and operational. With the aim of entering the railway transportation in the European and global transport market are determined by social context of international cooperation of railway transport of Ukraine. As an effective anti-crisis tool, it is proposed to use a dual monitoring system, including state and corporate components, during the implementation of the social order by rail. The organizational and economic approach to the strategic management of the activities of corporate volunteer groups in the railway transport, which determines the features of the formation and implementation of the strategy of the charity event with the participation of corporate volunteer groups of JSC «Ukrzaliznytsja». To ensure the implementation of the personnel component of the social responsibility of railway transport, the factors of negative impact on the employment of personnel are systematized, the correlation and regression analysis of the influence of factors on the employment of railway personnel is carried out. The tools of anti-crisis management of personnel of railway transport are revealed and the scenarios of social investment (inert, optimistic and progressive) are determined the choice of these scenarios is based on the assessment of the ratio of the dynamics of personnel risks and the volume of social investment, which allows to justify promising measures to ensure social protection of personnel of enterprises of the railway industry. It is determined that the strategic positioning of railway transport as a socially responsible business entity requires the harmonization of relations of JSC «Ukrzaliznytsja» with business partners and consumers. On the basis of allocation of basic requirements of consumers to quality of transport and logistics service and studying of theoretical aspects of its increase the strategic concept of management of quality of services of railway transport based on application of social and ethical tools is created. Systematized risk factors of interaction in the system of relations «railway company – stakeholders» and formed a system of risk management in railway transport. The adaptive model of interaction marketing is developed, where the focus-orientations and focusmotives of railway transport in relations with consumers and business partners are determined, the achievement of which is realized on the basis of the use of marketing tools and information and communication channels of interaction. In the ecological plane of social responsibility, the ecological problems of railway transport and their impact on the results of management of enterprises of the industry are analyzed, the stages of formation of environmental management are determined, which allowed to propose an optimization approach to the management of environmental activities in railway transport on the criterion of environmental progress and on this basis to form a system of environmental management. The competence-entrepreneurial model of forming the strategy of resource saving on railway transport based on the choice of alternative strategies, the types of which are determined by the triad of signs of resource efficiency in the crisis «competence, prudence, business activity». Improved theoretical and methodological basis of environmental management activities in railway transport in the modernization of the organizational-economic instruments that contain provisions on: the rationalization of organizational structures of management in the implementation of environmental controlling and creating the relevant Department; environmental marketing; formation of the status-rating system for environmental motivation and raising funds for foundations environmental stimulation from external source.